Branding and
Corporate Identity

Your personal brand can benefit from establishing consistency,
we can help you achieve just that.

Branding is how people view and perceive your company. It’s also how you as the owner, and your workforce view and perceive the company. It’s your what, your how, and your why. It’s about how an audience connects with your company on multiple levels, and through different brand touch points.

Creating your brand style

Brand Style Guide


Font pairing






Brand Story

A clear overview of your brand’s vision, values & personality. A strong brand story helps unify your message around certain core beliefs. Think about your story as the foundation for all the visual symbols and growth strategies that your company will put in place.


Simplicity and clarity are our best allies not just for designing logos, but to successfully present them for others to use. It is our responsibility to make sure that brand usage instructions remain clear, and that they can be understood by those who read our guidelines.

Color Palette

A description of the primary and secondary color tones associated with your brand. While this varies, most brands select between 2-4 primary colors and complement them with a secondary palette of 8-12 more. Sometimes brands will go as far as to include an extended color palette, which offers many other tonal options. Secondary colors can be subtle variations on the main palette: These palettes often include neutrals like a white, a gray and a black hue.


Great fonts are essential to great design. But picking great fonts can seem like an impossible dark art for most people. There’s a science to applying a heading, subheading and body copy to suit the type of content you’re producing and the message or tone of your brand.


To make sure your designs are communicating as effectively as possible, white space, placement and how text should be laid out are important. This will help unify your online presence. Other factors like colour, contrast and typography all play a significant part in prioritising your content.

Target Audience

What do your brand’s buyer personas look like? What do they like/dislike, what is their lifestyle like, and why are they after your product/service? Define the audience for your marketing materials using as much primary research as you can (in-depth interviews, ethnography, among other techniques).


When these marketing materials are created, what type of language should your brand use to address the audience? Are there any specific words or vocabulary that should be used? What does your brand’s voice sound like in regular conversations? These decisions help set the stage for user experience design, marketing materials and many other touchpoints in the customer’s journey.


Decide how photography, patterns, backgrounds & iconography play a role in portraying your brand’s visual identity. Which kinds of images best support the values and vision defined in point A? Are there any particular icons that should be used across the board? How will complementary patterns/textures help convey your message?


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