UX and UI Design
UX Design experts in London, Oxford and Reading
User experience (or UX) design is about creating the best possible experience for your business’s users. We create exceptional user experiences by applying information architecture, interaction design, user interface (UI) design and visual design approaches and methods. Design is central to creating excellent user experiences.
UX and UI design increases conversions
and user satisfaction
User interface design
User interface is the gateway through which users interact with your services.
People must be able to find the information they are looking for – fast.
Anything people do with your application or website is an “interaction.”
Visual design is the “look” in the “look and feel” but it’s also much more.
Concept sketching System/Process flow Information, architecture Interaction design
Brand identity integration, High-fidelity mockups, Interactive prototypes.
front end dev
Finalize UX deliverables, suggestions / next steps Code front-end interaction.
Carrying out a UX competitor analysis will empower your business choices.
User testing and research
The essence of usability testing and user research is to test-drive your solution and provide you with feedback before or after you hit the market. How does it work? We select users, interview them, prepare them, create tasks for them and moderate usability testing sessions. We record their facial expressions, their tone of voice and their mouse and eye movements to get the best possible understanding of their perception of the product or service. We analyse all that information and synthesise our findings in a form that can be used right away to enhance your offering.
A/B testing is a controlled experiment where you compare two or more versions of a page or flow in order to optimise a certain result or metric. You might, for instance, aim to increase the number of sign ups by changing the color of a button on a website. The original page (A) will only be seen by a percentage of your website visitors while the page with the variation (B) will be seen by the rest. The user interaction with each page is measured and, after a couple of weeks, the version with the best results wins (which is, in our scenario, the one with the higher number of sign ups). You can increase the certainty on your design decisions while minimizing the risks for your company.